How to Choose the Right Shoe Size and Fit When You Order Online
Measure your foot at home, leave about a thumb’s width of space at the toe, and shop in the afternoon when feet are slightly larger. Brand sizing differs, so confirm with Whitelight Store on WhatsApp before you pay. Size exchanges are available within 3 days if shoes are unused.
Whitelight Store is a Nairobi athletic footwear store on Luthuli Avenue (Rware Building, Shop 410, 4th Floor) selling running, trail, gym, and training shoes, with same-day CBD delivery. This running shoe size guide is written for Kenya online orders so you can buy with fewer fit surprises.
How to measure foot size before you order
- Place a paper against a wall on a hard floor.
- Stand with your heel touching the wall; mark the longest toe.
- Measure heel-to-mark in centimetres for both feet; use the longer foot.
- Leave about a thumb’s width (roughly 1–1.5 cm) of spare length in the shoe.
- Measure in the afternoon — feet swell slightly during the day.
What size running shoe should I buy?
Start from your measured length, then adjust for brand fit. Some brands run small; others are wider in the toe box. If you are between sizes, most runners size up for long runs. Send us your cm length and a brand you already own on WhatsApp for a model-specific suggestion.
| US Men | UK | EU | Foot length (cm) |
|---|---|---|---|
| 7 | 6 | 40 | 25.0 |
| 8 | 7 | 41 | 26.0 |
| 9 | 8 | 42.5 | 27.0 |
| 10 | 9 | 44 | 28.0 |
| 11 | 10 | 45 | 29.0 |
| 12 | 11 | 46 | 30.0 |
Women’s sizing often converts about 1.5 US sizes down from men’s for the same centimetre length — always check the product page and ask us if the model is unisex. Shoe size chart Kenya shoppers share online can disagree by brand, so treat charts as a starting point only.
Whitelight Store exchange policy (fit insurance)
- Exchanges accepted within 3 days after pickup or delivery.
- Same model only — size exchange, not a different design.
- Shoes must be unused, unworn, in original packaging, with no damage.
- Refunds are not offered; size exchange under these conditions is the remedy.
Printable foot-measuring guide
- Print this page at 100% scale (do not “fit to page”).
- Tape paper to the floor against a wall.
- Trace or mark both feet in the afternoon while wearing running socks.
- Record the longer foot in centimetres.
- WhatsApp the cm length + your usual brand size to +254 708 749473 with the product link.
FAQ
How do I measure my foot size for running shoes?
Stand on paper against a wall, mark the longest toe, measure both feet in centimetres, and use the longer measurement with about a thumb’s width of spare room.
Should running shoes be a size bigger?
Often slightly roomier than casual shoes, especially for long runs. Do not go so large that your heel slips.
Do brands size the same in Kenya?
No. Sizing differs by brand and model. Use centimetres plus our WhatsApp advice for the exact pair in stock.
What if the size is wrong when I order online?
Unused shoes can be exchanged for a different size of the same model within 3 days of pickup/delivery under our terms.
Can you help me choose a size on WhatsApp?
Yes. Send foot length in cm, the product link, and any brand size you already wear to +254 708 749473.